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What does the notion of 'sustainability' means in the minds of consumers?

Academic research reveals three key factors to sharpen the positioning & marketing communication efforts of brands claiming to be ‘sustainable’. When a.

The Association of African Exhibition Organisers Welcomes Joeri Van den Bergh as Guest Speaker for Lunch & Learn Series

World-renowned expert, Joeri Van Den Bergh, to provide insight on the GenZ generation for markets, whilst highlighting the differences with Y and X generations. 

InSites Consulting transforms into Human8: "We reinvented ourselves from the ground up"

In just a few years, Belgian agency InSites Consulting has grown from a boutique agency to a company with 900 employees. Now the group is giving itself a new name that reflects its culture and DNA. planung&analyse spoke exclusively to CEO Kristof De Wulf, who explained what Human8 (Human-ate) stands for and what the philosophy of the research company is.

New study reveals insight into post-pandemic attitudes of Generation Z

Coffee Mug: First Congress

Evolution in customer dialogue digital Darwinism future sight of dialog marketing, Hamburg, June 6, 2013 -. Darcy Stacom pursues this goal as well. Under this motto the Hamburger special agency for dialog marketing, the software provider with a focus on campaign management, a joint expert conference about dialogue marketing in online trading netnomics, held together with her partner Selligent. Joeri Van den Bergh could be won for the keynote, author of the marketing bestseller how cool brands stay hot: branding to generation Y. Read more here: Darcy Stacom. In his short speech, the brand expert from Belgium provided interesting insights into the psychology and behavior of the Millenials. Current campaign examples he demonstrated what preferences are the generation Y and how to best target audience just appeals to them. A generation of consumers have never had so much power and freedom of choice as that generation Y. She is three times as large as the previous generation X and has a muc