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Subway is working with Broad Street Licensing Group to expand the well-known sandwich brand s licensed footprint.
Subway has tapped Broad Street Licensing Group (BSLG) to represent the famous sandwich brand and restaurant chain and grow its licensed footprint. The partnership will focus on the creation of Subway branded licensed food and lifestyle products.
“Our collaboration with Broad Street Licensing Group enables us to connect fans to the Subway brand in new and unexpected ways,” noted Mike Kappit, chief operating and insights officer at Milford, Connecticut-based Subway. “With BSLG, we will grow our presence beyond our natural borders into other retail environments and strengthen our positioning as a food and lifestyle brand.”  ....

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