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Culture. here s a quote from her during her house testimony yesterday. we, gm, moved from a cost culture to a customer culture. she s talking about the quote, unquote, old gm pre-2009. this is a decade ago. this is 2004 when the company knew there was this problem and it never was told to the public. it never they re saying went up to the highest ranks at general motors so why did it take a decade? she is talking about the difference in culture. the question is, this is also coming from a ceo who is not new to gm, carol. she has been there for decades. she was someone who worked leading product and development and leading engineering. a lot of people wanted to know, i walked down the hall talking to senator claire mccaskill, how could you not have known or had any indication? you re not new to this company. they really want answers directly from her on that. and, rhonda, when you hire someone like ken feinberg like gm has, what does that tell you? well, it tells you that the ....