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That's Entertainment: Find Joy in All the Cannes Lions 2021 Entertainment and Craft Grands Prix

That's Entertainment: Find Joy in All the Cannes Lions 2021 Entertainment and Craft Grands Prix
lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.

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Malaysian 4As expands online training portfolio with leadership course for creative directors

May 26 2021, 5:10 am | BY Kim Shaw | No Comments
The Association of Accredited Advertising Agents Malaysia (4As) will offer an online training course “OMG! I’m in Charge!” to its members in a three-part series during June and July 2021.

This is the latest addition to the 4As online training portfolio, made possible by leveraging upon the 4As’ six-year alliance with the Chartered Institute of Practitioners in Advertising (IPA) UK, and supported by industry partner Astro.
“OMG! I’m in Charge!” will show practitioners in leadership roles how to navigate the intricacies of managing both the creative team and the creative process over three two-hour sessions. ....

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Dove promeut la beauté sans filtre

Dove promeut la beauté sans filtre
cbnews.fr - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cbnews.fr Daily Mail and Mail on Sunday newspapers.

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Paul Feldwick: 'We make ads, not ideas'

Paul Feldwick: We make ads, not ideas
In his new book the former BMP and DDB head of planning rails against abstract creativity.
by Paul Feldwick
Free email bulletins ....

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Are brands the new mansplainers?

Are brands the new mansplainers?
Brandsplaining is a new book tackling how women are addressed and represented in marketing. We talk to the authors about the ‘femvertising’ trend and why brands mustn’t rest on their laurels
02/03/2021
7:39 am
While the concept of mansplaining is by now well-trodden ground, a new book published by Penguin Business is exploring how, despite apparent progress, an incarnation of the phenomenon exists within brands.
Brandsplaining is authored by Philippa Roberts (previously client services director at DDB London and Ogilvy London) and Jane Cunningham (former head of planning at Ogilvy London and MD of Tribal DDB), who together founded Pretty Little Head, their own research consultancy specialising in female audiences. ....

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