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“We now feel ready for offline marketing”: WOW Skin Science’s Madhur Acharya Share Via: The brand recently collaborated with PVR Cinemas, again. WOW’s marketing head talks about why offline sales are tempting for the eight-year-old, e-commerce brand. In order to expand its base to the discerning consumers in south India, leading skincare and haircare brand WOW Skin Science recently collaborated with PVR Cinemas for the premiere of the multi-starrer Tamil film ‘Master’. WOW’s first collaboration with PVR was in December 2020, during the premiere of the film ‘Wonder Woman’. With the first collaboration, the eight-year-old brand, which was pushing only its digital presence till then, started promoting itself in the offline space, Madhur Acharya, WOW’s head of marketing tells afaqs!.

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