After focusing on the new world order last year, ad:tech 2023 was all about collaborations and creating efficiencies in the use of adtech & martech, commerce media, and creativity and culture to maximise ROI, create optimum customer value, and enhanc
Lenskart, Asia’s largest optical retailer, has announced a partnership with the region’s leading online shopping destination Noon.com as part of the eyewear brand’s expansion across the Middle East.
Mumbai: The digitally empowered consumers of today have more choices than ever before. As we enter into 2022 with new technologies propelling the digital transformation, several new age, as well as legacy brands, have jumped onto the digital bandwagon to up their marketing game, and retain connect with consumers.