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Natural Diamond Council Introduces Partner Program for Jewelry Retailers
The Natural Diamond Council (NDC) announced the debut of its Official Partner Program for retail jewelers, developed to support the diamond industry and enable its partners to advance the desirability of diamonds.
As official partners, retailers will have access to multimedia advertising, a customized digital asset toolkit, Only Natural Diamonds non-campaign social media assets, and interactive educational resources. The NDC has been publishing digital content under the Only Natural Diamonds name since its rebrand in June 2020.
“There is symbiosis because we share the same philosophy in strengthening the emotional and ethical values of natural diamonds,” said NDC CEO David Kellie in a statement. “We’ll be able to leverage Only Natural Diamonds and work together through the Official Partner Program in developing assets with premium positioning to ensure the modern diamond dream ....

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NDC Launches Generic Diamond Marketing Partnership For Retailers

Jewelry02/02/2021 15:21
The Natural Diamond Council (NDC) launched their Official Partner Program for jewelry retailers across the United States who seek to enhance diamond desirability with consumers. The program is part of Natural Diamond Councils third phase, where they intend to create deeper connections with retailers globally.
Partners, both bricks & mortar and online, have a critical role to play in both inspiring and educating consumers. Their capabilities impact on both the short-term and long-term success of the industry,” says David Kellie, CEO of NDC. The NDC has the resources and expertise to support retailers, and the new program offers advertising, education, and digital content opportunities on a scale not previously available. ....

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