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Natural Diamond Council Introduces Partner Program for Jewelry Retailers
The Natural Diamond Council (NDC) announced the debut of its Official Partner Program for retail jewelers, developed to support the diamond industry and enable its partners to advance the desirability of diamonds.
As official partners, retailers will have access to multimedia advertising, a customized digital asset toolkit, Only Natural Diamonds non-campaign social media assets, and interactive educational resources. The NDC has been publishing  digital content under the Only Natural Diamonds name since its rebrand in June 2020.
“There is symbiosis because we share the same philosophy in strengthening the emotional and ethical values of natural diamonds,” said NDC CEO David Kellie in a statement. “We’ll be able to leverage Only Natural Diamonds and work together through the Official Partner Program in developing assets with premium positioning to ensure the modern diamond dream ....

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