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Givaudan adds olfactive social listening to fragrance creation

Global flavor and fragrances manufacturer Givaudan has introduced DigiPulse to sniff out consumer perceptions of fine fragrances online. The social listening tool is an enhancement of the artificial intelligence-powered Carto, an intuitive and interactive system launched as part of the company’s 2020 digital innovation strategy. ....

United States , Arnaud Guggenbuhl , Maurizio Volpi , Beauty Division , Fragrance Foundation , Global Marketing Insight , Odor Value Map , Fragrance Foundation Awards , Formulation Amp Science , Social Listening ,