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Enter The World Of Gen-Z Fragrance With Givaudan

Looking to redefine fragrance for a new generation, international perfumer Givaudan explores the world of Gen Z through its fragrance exhibition “What is Love?” ....

New York , United States , France General , United Arab Emirates , Arnaud Guggenbuhl , Prada Paradoxe , Thierry Mugler Angel , Matthieu Befve , Givaudan Head , Fine Fragrance , Fine Fragrance Head , Global Marketing Insight , New York City ,

Givaudan adds olfactive social listening to fragrance creation

Global flavor and fragrances manufacturer Givaudan has introduced DigiPulse to sniff out consumer perceptions of fine fragrances online. The social listening tool is an enhancement of the artificial intelligence-powered Carto, an intuitive and interactive system launched as part of the company’s 2020 digital innovation strategy. ....

United States , Arnaud Guggenbuhl , Maurizio Volpi , Beauty Division , Fragrance Foundation , Global Marketing Insight , Odor Value Map , Fragrance Foundation Awards , Formulation Amp Science , Social Listening ,