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Expo West trendspotting: Functional benefits, purity testing help justify premium pricing as consumers navigate economic challenges

Emphasizing the value of exisiting products appeared to trump breakthrough innovation this year at Natural Products Expo West where many companies either introduced smaller sizes of existing SKUs to lower the entry point or more prominently called out functional ingredients or product purity as a stand-in for safety to justify premium prices.

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Public health alert: Kids meal missing allergen label

Public health alert: Kids meal missing allergen label
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