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(Silver Linings) April 8-12

Expo West: Plant-based Innovations and Snack Bars Line Extensions

Natural Products Expo West saw a plethora of new product launches, and we are digging back into our notebooks to highlight some of what we found. Here’s a roundup of the latest plant-based innovations as well as some notable new snack highlights

Expo West trendspotting: Functional benefits, purity testing help justify premium pricing as consumers navigate economic challenges

Emphasizing the value of exisiting products appeared to trump breakthrough innovation this year at Natural Products Expo West where many companies either introduced smaller sizes of existing SKUs to lower the entry point or more prominently called out functional ingredients or product purity as a stand-in for safety to justify premium prices.

Mars announces $237 million investment for Nature s Bakery facility in Salt Lake City

The facility will be fully operational in July 2025 and create over 190 new jobs. The investment reinforces the company’s commitment to accelerate Mars better-for-you snacking.

Mars Announces $237 Million Nature s Bakery Facility in Salt Lake City

Mars Announces $237 Million Nature s Bakery Facility in Salt Lake City
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