Britannia: "On the commodity situation, the crop seems to be fine as far as wheat is concerned and the government holding has been reasonably low and there will be government buying. Beyond the election, I think it will be slightly inflationary," Berry told analysts. "Post election and post monsoon, I would think we would be aiming towards double digit volume growth."
Britannia s Varun Berry prepares for post-election commodity price surge, aiming for growth despite margin erosion. The firm focuses on market route project, service alignment, and salesforce automation to tackle regional competition and pandemic-led disruptions.
Britannia, the largest biscuit maker in India, is targeting double-digit volume growth despite potential price increases for wheat and sugar post-elections. The company is also focusing on expanding adjacent businesses and building its core biscuit portfolio. The company plans to align its service towards high-potential retail outlets, build AI-enabled predictive ordering, and upgrade salesforce automation.
Varun Berry, the Executive Vice-Chairman and Managing Director of Britannia, remarked that regional competitors offer products at lower prices and provide greater margins to retailers. However, the sustainability of these competitors will depend on consumer demand in the coming months. Britannia expects double-digit volume growth in the coming quarters due to lower cost inflation and the upcoming general election. The company believes that the economy and stock market are moving in the right direction, leading to increased consumption and growth opportunities.