More consumers than ever are looking for innovative ways to support total mind and body wellness. But where is the next big innovation opportunity in the cognitive health space? dsm-fermenich has weighed in with its comprehensive nootropics report.
Emotional Utility Beverage sparkling functional drinks were developed to provide a functional, healthy tool to support consumers’ evolving emotional and cognitive states, Charles Gores, chairman and owner of Emotional Utility Beverage, explained to FoodNavigator-USA during Natural Products Expo West in March.
Nootropics are drugs or substances which improve cognition that are being increasingly used nowadays to overcome the pressures in competitive scenarios.
Aussie brand Savvy Beverage has called out what it believes is the prevalence of highly priced functional beverages that contain inadequate beneficial ingredients, imploring greater honesty and transparency among companies to advance the emerging category.
SILVER SPRING, MD Amid a shortage caused by rising demand, manufacturing issues, and federal limits on production, the Food and Drug Administration confirmed Friday that the inadequate supply of ADHD drugs was forcing more parents to beat their children. “Faced with out-of-stock pharmacies and few viable alternatives,…