The United States has about 336 million people. Did you know that 1/3 of them live within a 500-mile radius of Nashville? This is a cool site for anyone putting together a sales presentation for a real estate agent or a borrower. Speaking of geography, Wyoming has 23 counties, not 58 as the Commentary mentioned yesterday, further proof that this is, and always will be, produced by human hands! (Thank you to everyone who corrected me on that.) While we’re on selling, from a sales perspective, some LOs advocate adding value by subtracting complexity for clients. They are asking themselves, “How do I add value? How am I any different?” They are looking at their sales pitch, comparing bringing up pain (minimizing pain through minimizing paperwork) versus bringing up pleasure (“You’ll save time by working with me.”) And most are doing what they say they’re going to do: If you tell a potential client you’re going to call in two days, ca
DealDesk: Focus on Investor Cash Flow and Unique Property Types
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“I'm a multitasker. I can listen, ignore, and forget all at the same time!” We won’t, however, soon forget this part of the business cycle. “Rob, thank you for all your help placing ads for Ops staff for us. With the ‘Work from Home’ movement, and cutbacks, we don’t need all of this office furniture. Would you run an ad to sell it?” First off, I told the person that no, I wouldn’t. But more importantly, this well-known lender is experiencing what many lenders are, which is that cutting back can be just as difficult, if not harder, than expanding. We all knew that “refi burnout” would happen, but the speed at which mortgage rates have moved higher cutting refis, and purchase business not filling the void, surprised many. Originators have changed their tactics; Todd Duncan, renowned mortgage sales and training expert, will be discussing how LOs can adapt to this environment on The Rundown with Rich &
The risk-free 2-year Treasury began 2022 yielding .73 and is now at 2.52 percent! Does your company offer 2-1 buydown loans? Do your LOs even know what a 2-1 buydown loan is? (If they don’t, bring them up to speed internally or through a program like XINNIX.) Things are changing. My gauge is very unofficial, but the number of emails saying, “Hey Rob, I am retiring but love your Commentary so can you change my email to…” is picking up. And I received this note from a mortgage vet. “Well, with the rates going up, looks like the mortgage industry is heading for another purge. We’ll start seeing the LOs that only had refi business slowly migrate away. Loss of ops staff still continuing. Like we haven’t heard this song before.” Lending aside, what do we make of these recent headlines? Investors place inflation bet on US farmland. Prices for prime Midwest ground climbed by up to a third in the past year as world food prices hit records.
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