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Visit Sweden Asks Switzerland to Sign an Agreement to End Country Confusion Once and for All

Little Black Book, Tongue in cheek campaign from Forsman & Bodenfors seeks to make a clear distinction between the two countries by deciding who talks about what ....

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Sweden Deals With Switzerland in Campaign to Avoid Mix Ups

Sweden Deals With Switzerland in Campaign to Avoid Mix Ups
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

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Negative image of Sweden to be changed with a mix-up campaign

Negative image of Sweden to be changed with a mix-up campaign. The confusion between Sweden and Switzerland is a problem that must be solved. Visit Sweden now wants to remedy this confusion with the global campaign "Welcome to Sweden (not Switzerland)". The campaign is being launched internationally in Germany, the United States, the UK and China. The aim is to make the destination Sweden visible, says Nils Persson at Visit Sweden to SVT Kulturnyheter, adding: "It's not a bad thing to be confused with Switzerland" ....

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Visit Sweden casts a spell with Nordic noir: Travel Weekly

An immersive audio story experience encourages visitors to delve into the country's extensive forests. ....

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Sweden is trying to frighten tourists into visiting

Can a forest horror story lure more visitors to Sweden? Our writer goes into the woods to find out. Alone. ....

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