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EXCLUSIVE: ITV AdVentures, the broadcaster’s new venture capital arm, plans to invest £15m in up to five consumer start-ups this year. And it plans to double down on its VC initiative again in 2022, investing another £15m in between three and five start-ups. ITV AdVentures offers between £1m and £5m worth of TV ads in each start-up through a so-called media-for-equity deal. Media for equity means media companies offering inventory – ad space or airtime – in exchange for equity in start-ups. It’s ideally suited for consumer scale-ups with a broad proposition looking to grow their sales – think Octopus Ventures-backed Secret Escapes, which at one point advertised regularly on ITV. ....
ITV Invests in Location Tech Firm What3words | Hollywood Reporter hollywoodreporter.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hollywoodreporter.com Daily Mail and Mail on Sunday newspapers.