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STOCKHOLM, SE / ACCESSWIRE / November 3, 2021 / Adverty AB (STO:ADVT)Adverty AB (publ) has been granted its third patent by the United States Patent and Trademark Office for its in-game ad viewability ....
Interim Report January-March 2021 Adverty AB Adverty’s Programmatic Channel Gains Momentum And Increases Global Reach. Significant events during the period The Company and mobile game developer Gold Town Games enter into strategic partnership. The Company raises proceeds of approximately SEK 10 million from exercise of series 20202021 warrants. The Company is awarded TAG Brand Safety Certified Seal validated by ABC audit. The Board of Directors approves … Adverty’s Programmatic Channel Gains Momentum And Increases Global Reach. Summary 2021-03-31 -5 342 -5 394 -5 930 20 509 028 Calculated on the number of shares outstanding at close of latest period. Significant events during the period The Company and mobile game developer Gold Town Games enter into strategic partnership. ....
The partnership is commencing on October 1st and will be rolled out in the region during Q4. Image credit: Screen Post, Unsplash In-game advertising platform Adverty AB has appointed Singapore-based The Scale Factory to drive commercialization in Asia Pacific. The Scale Factory, which was founded and led by Lars Bjoerge, former APAC EVP for Omnicom Group TBWA and Pierre Martenson, former Head of International Expansion for Tapad, will spearhead Adverty’s footprint in Asia. “We absolutely love what Adverty is doing to disrupt in-game advertising. With current in-game ad solutions, we are seeing more and more users reject brands that interrupt, and in some cases even destroy the gaming experience,” said Bjoerge. ....