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Interim Report January-March 2021 Adverty AB Adverty’s Programmatic Channel Gains Momentum And Increases Global Reach. Significant events during the period The Company and mobile game developer Gold Town Games enter into strategic partnership. The Company raises proceeds of approximately SEK 10 million from exercise of series 20202021 warrants. The Company is awarded TAG Brand Safety Certified Seal validated by ABC audit. The Board of Directors approves … Adverty’s Programmatic Channel Gains Momentum And Increases Global Reach. Summary 2021-03-31 -5 342 -5 394 -5 930 20 509 028 Calculated on the number of shares outstanding at close of latest period. Significant events during the period The Company and mobile game developer Gold Town Games enter into strategic partnership. ....
MediaCom bridges media and creative service with Creative Systems launch Details 26 April 2021 MediaCom has launched MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients. Following a launch in the US and Australia, Creative Systems is being rolled out globally across the entire MediaCom network. The launch includes a suite of new data-driven creative products, including Addressable Creative, is claimed by the company to improve media performance by integrating addressable creative with addressable media, and Creative Analytics. This new tool uses AI to understand which ads work and which don’t and will take best practice learnings from those that do to make client communications plans work better, said MediaCom in a press statement. ....
Calcraft: We have entered a new era of creativity MediaCom is launching MediaCom Creative Systems, a global division that will aim to bring media and creative back together using data and technology. MediaCom had already launched Creative Systems in its Australia and US regions in 2019, but now staff with global roles will join a global Creative Systems leadership team. The leadership will include Jane Ratcliffe (global managing director), Nick Palmer (global head of product), Misha Sher (global head of sport, entertainment and culture), Anush Prabhu (global chief strategy officer) and Benjamin Vendramin (global chief creative officer). Prabhu and Vendramin will perform their roles in addition to their MediaCom US responsibilities. ....
MediaCom launches MediaCom Creative Systems adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
MediaCom’s global chief of creative transformation Stef Calcraft MediaCom has launched a new division, dubbed MediaCom Creative Systems, to unite its media and creative teams under a single integrated division. What has precipitated the reorganization? The case for better integration of media and creative teams has become common wisdom among clients and agencies, with businesses such as P&G and BT throwing out traditional silo models in favor of integration of data, execution, creative and content. In the vanguard of this dawning realization has been P&G’s Marc Pritchard, who has been outspoken in his calls for the complex agglomeration of roles accumulated within agencies to be swept away in favor of a simplified structure. ....