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linkedin Dentsu International has announced the launch of its global commerce unit Total Commerce in India. The unit was rolled out in Latin America and ANZ in July 2020.
This unit will look to cover every aspect of e-commerce, last-mile delivery as well as retail radius communication.
The team at Total Commerce consists of Nihal Nambiar (AVP - strategic solutions, iProspect) for performance media; Krutika Shroff (senior UX lead, Fractal Ink Linked by Isobar) and Richa Gupta (senior UX lead, Fractal Ink Linked by Isobar) for design and experience; Aniket Khare (VP - business development, Merkle Sokrati) for data and analytics; Deepak Kumar (director, Hyperspace) for retail design and experience and Provit Chemmani (group tech – Ecommencify, WATConsult) for holistic e-comm design and delivery. ....
No more fence sitters in the digital marketing world now 30 Dec, 2020 - 08:40 AM IST | By Mansi Sharma NEW DELHI: It has been quite a few years that the digital marketing industry is enjoying a fabulous run rate in India. It is a no-brainer that growing internet penetration, cheap data rates, and just the sheer availability of digital entertainment and logistical options have contributed to its stellar rise. While the traditional modes of advertising have been struggling to keep the cash registers ringing, partly because of the continuing dip in the economy and partly due to the Covid2019 lockdown’s impact on businesses across the spectrum, digital marketing enjoyed quite a positive stay in an otherwise positively uncomfortable 2020. ....