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GenY Medium appoints John Thomas to spearhead National Client Servicing

GenY Medium, a pioneering digital agency providing specialized marketing and advertising services onboards Ex JWT VP, John Thomas as National Head of Client Servicing. Thomas will be overseeing the efficient and effective delivery of the strategic in ....

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Now Ola Electric's charging network head quits

There is no stopping resignations at Ola Electric and now, Yashwant Kumar, who is Senior Director and Business Head for Charging Networks at the company, has decided to move on.A B.Tech from the Indian Institute of Technology-Bombay, Kumar . ....

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Throwback2020: Not in moolah but digital marketing grew in virtue


No more fence sitters in the digital marketing world now
30 Dec, 2020 - 08:40 AM IST     |     By Mansi Sharma    
NEW DELHI:
It has been quite a few years that the digital marketing industry is enjoying a fabulous run rate in India. It is a no-brainer that growing internet penetration, cheap data rates, and just the sheer availability of digital entertainment and logistical options have contributed to its stellar rise. While the traditional modes of advertising have been struggling to keep the  cash registers ringing, partly because of the continuing dip in the economy and partly due to the Covid2019 lockdown’s impact on businesses across the spectrum, digital marketing enjoyed quite a positive stay in an otherwise positively uncomfortable 2020.  ....

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