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Why Mtn Dew created a 40-minute Bob Ross 'lost episode' to bring joy by painting

Why Mtn Dew created a 40-minute Bob Ross ‘lost episode’ to bring joy by painting
For generations, budding painters have consumed Bob Ross’ meditative step-by-step guide to landscapes, from its prime time heyday on PBS to its later resurgence on the web. After a year that saw people turn to his show ’The Joy of Painting’ to stay mindful, Mountain Dew decided to revisit the icon, bringing him back from the dead for full 40-minute ’Lost Episode’. The Drum finds out how the happy little painter came back to life.
For generations, budding painters have consumed Bob Ross’ meditative step-by-step guide to landscapes, from its prime time heyday on PBS to its later resurgence on the web. After a year that saw people turn to his show ’The Joy of Painting’ to stay mindful, Mountain Dew decided to revisit the icon, bringing him back from the dead for full 40-minute ’Lost Episode’. The Drum finds out how the happy little painter came ....

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MTN DEW to Release "Lost" Episode of Bob Ross' Joy of Painting

Weeks after giving away $1 million to kickstart the marketing campaign for MTN DEW Major Melon, the soft drink manufacturer is pulling out the big guns for another massive campaign. Created in a collaboration between DEW and The Bob Ross Company, the full episode will feature a tutorial showing [.] ....

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This'Long Lost' Episode Of Bob Ross Features The Artist Painting A Mountain Dew-Inspired Scene

This‘Long Lost’ Episode Of Bob Ross Features The Artist Painting A Mountain Dew-Inspired Scene
Delish
3/2/2021
In today s I didn t see
that coming news, Mountain Dew is teaming up with The Bob Ross Company to release a long lost episode of
The
Joy of Painting. The episode is set to premiere on YouTube in a couple days so you have enough time to get your own painting supplies and gear up for the easy-to-follow tutorial.
On March 6, Mountain Dew will be releasing the never-before-seen episode on YouTube and Mountain Dew fans will be able to chat with one another on the YouTube premiere platform. The video will include a long-form tutorial of how to paint a Mountain Dew-inspired scene on canvas. According to the press release, you can be sure to add some happy little droplets to your art in true Bob Ross fashion. ....

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Human, data-fueled connections will transform customer experiences in 2021

Promoted
from
LiveRamp
2020 has accelerated trends and upended business models. Despite this, savvy marketers haven’t taken their eyes off the prize of discovering the full customer journey. However, with an alphabet soup of privacy changes and regulations, along with the pressures that the pandemic has put on businesses, delivering an ideal customer experience is proving trickier by the day. But, by giving data an equal seat at the marketing table and making first-party data a priority for the long haul, brands have an opportunity to make smart, informed decisions and connect with customers on a deeper human level.
This was the focus of a recent digital roundtable, hosted by The Drum and LiveRamp, bringing together leading marketers to explore the opportunities in connecting data sources to create effective s ....

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From Super Bowl regulars to first-time advertisers, here's a guide to the commercials airing during the big game

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From Super Bowl regulars to first-time advertisers, here s a guide to the commercials airing during the big game
From Super Bowl regulars to first-time advertisers, here s a guide to the commercials airing during the big gamehttps://www.businessinsider.in/advertising/news/from-super-bowl-regulars-to-first-time-advertisers-hereaposs-a-guide-to-the-commercials-airing-during-the-big-game/slidelist/80698100.cms2021-02-05T04:50:01+05:30
2021-02-05T04:07:57+05:30
From Super Bowl regulars to first-time advertisers, here s a guide to the commercials airing during the big game
Fatma KhaledFeb 5, 2021, 04:50 IST
Jamie Squire / Staff
Other companies will introduce new products and cash prizes during game day.
Huggies will be the first diaper brand to air a Super Bowl commercial.
This year s Super Bowl might look different inside the stadium because of the COVID-19 pandemic, but commercials will still be a big part of the event. ....

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