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Changi to reopen T2 as passenger demand rises to 40% of 2019 figure trbusiness.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from trbusiness.com Daily Mail and Mail on Sunday newspapers.
EXCLUSIVE interview: Nicole Foo, iShopChangi for TRBusiness May e-zine trbusiness.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from trbusiness.com Daily Mail and Mail on Sunday newspapers.
NOW LIVE: TRBusiness May special edition e-zine | Travel Retail Business trbusiness.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from trbusiness.com Daily Mail and Mail on Sunday newspapers.
This post is sponsored by Tribal Worldwide Singapore. While technology has always been a great enabler for businesses, the pandemic has positively fuelled digital adoption across organisations. The global crisis forced more consumers online, and marketers had to get creative fast in order to remain competitive. Speed and accuracy were paramount to success. In 2020, it was all about how quickly you could launch a marketing initiative and influence the right people at the right time. Hyper-personalisation was the word on every marketer’s lips and companies turned to enterprise marketing technology stacks for answers. The right technology stack empowers companies to not only experiment and try new things on the fly, but also do the same things in smarter, and more cost-efficient ways. What’s more, the resulting consumer behaviour data meant companies facing an uncertain future could now measure the impact of their marketing activities to focus on what worked when i ....