This post is sponsored by Tribal Worldwide Singapore.
While technology has always been a great enabler for businesses, the pandemic has positively fuelled digital adoption across organisations. The global crisis forced more consumers online, and marketers had to get creative fast in order to remain competitive.
Speed and accuracy were paramount to success. In 2020, it was all about how quickly you could launch a marketing initiative and influence the right people at the right time.
Hyper-personalisation was the word on every marketer’s lips and companies turned to enterprise marketing technology stacks for answers. The right technology stack empowers companies to not only experiment and try new things on the fly, but also do the same things in smarter, and more cost-efficient ways. What’s more, the resulting consumer behaviour data meant companies facing an uncertain future could now measure the impact of their marketing activities to focus on what worked when it mattered most.