Kraft Heinz rolls out first, foodie-focused brand campaign on TikTok s Jump
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Kraft Heinz rolls out first, foodie-focused brand campaign on TikTok s Jump
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Whisk Adds Sainsbury s to Partner Ecosystem to Enable Shoppable Recipes Across the UK
Integration connects consumer journey from recipe inspiration, to ingredients in the virtual or physical shopping basket, to the meal on the table Whisk, the Samsung Next food technology platform that takes inspiration from planning to plate, today announced the addition of one of the United Kingdom s leading supermarkets, Sainsbury s, to the Whisk ecosystem. Now, consumers can turn any recipe from Whisk s network of publishers, brands, and apps including the UK s largest recipe sites, into a smart shopping list and instantly purchase for click and collect or delivery from Sainsbury s. The daily store inventory feed across Sainsbury s stores is powered by Whisk s Food Genome
Tech firm Whisk lands Sainsbury’s as retailers double down on online shopping trend Whisk, an app that allows consumers to turn recipes into shopping lists, has added UK supermarket Sainsbury’s to its list of partner companies as retailers and CPGs seek to take full advantage of the growth in online shopping.
The Whisk app allows consumers to turn any recipe from a network of publishers and brands into a ‘smart shopping list’ which they can instantly purchase for click and collect or delivery from a partnering supermarket across the UK and Europe.
Whisk now has five UK grocery partners, with Sainsbury s joining Asda, Ocado, Tesco and Waitrose. It has 46 retailer partners globally and works with over 50 major brands across its different product offerings, including KraftHeinz, Unilever and General Mills. It powers shoppable recipes for publishers such as BBC Good Food, Jamie Oliver.com and the Food Network.