Tech firm Whisk lands Sainsbury’s as retailers double down on online shopping trend
Whisk, an app that allows consumers to turn recipes into shopping lists, has added UK supermarket Sainsbury’s to its list of partner companies as retailers and CPGs seek to take full advantage of the growth in online shopping.
The Whisk app allows consumers to turn any recipe from a network of publishers and brands into a ‘smart shopping list’ which they can instantly purchase for click and collect or delivery from a partnering supermarket across the UK and Europe.
Whisk now has five UK grocery partners, with Sainsbury's joining Asda, Ocado, Tesco and Waitrose. It has 46 retailer partners globally and works with over 50 major brands across its different product offerings, including KraftHeinz, Unilever and General Mills. It powers shoppable recipes for publishers such as BBC Good Food, Jamie Oliver.com and the Food Network.