Latest Breaking News On - Newsbrands ireland - Page 17 : comparemela.com
2021 NewsBrands Ireland Journalism Awards set to open for entries
msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.
Entries for 2021 NewsBrands Ireland Journalism Awards to open this month
irishtimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from irishtimes.com Daily Mail and Mail on Sunday newspapers.
Opinion: The Irish public needs to be involved in the debates about how media is funded and regulated
thejournal.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thejournal.ie Daily Mail and Mail on Sunday newspapers.
Zenith Wins NewsBrands Irelandâs Power of Planning Competition
May 14, 2021
A team of media planners from Zenith have been crowned this yearâs NewsBrands Ireland âPower of Planningâ competition winners.
The team members, Aoife Bradbury, Scott Margetson, Natalie Clizia, Ciarán Campbell, and Alexander Glover created a media plan for a fictitious alcohol brand Ryanâs Stout using the various print and digital platforms of NewsBrands Irelandâs publishers.
The Ryanâs Stout plan stood out for its clear strategy and publisher selection, and creative use of news brands platforms.
âHighly Commendedâ prizes were given to teams from Mindshare and PHD.
The Power of News Brands Takes Centre Stage at Engage Conference
May 7, 2021
The event was presented by Adrian Weckler from INM and Roisin Ingle, the Irish Times.
Attendees heard about the findings of new research from marketing effectiveness expert Peter Field which demonstrated how multi-platform news brands are delivering long terms business effects for brands. Together with NewsWorks Insight Director Denise Turner, Field presented the findings from the IPA Databank study which found that news brands are having a significant impact on key business drivers such as market share, pricing and profit.
In a separate session, a discussion on what does the demise of cookies means for publishers and advertisers featured Ciaran O’ Kane, CEO Wire Corp, Helen Beecher, Head of Digital, OMD, and David Fogarty, Digital Investment Director, Core.