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Zenith Wins NewsBrands Irelandâs Power of Planning Competition
May 14, 2021
A team of media planners from Zenith have been crowned this yearâs NewsBrands Ireland âPower of Planningâ competition winners.
The team members, Aoife Bradbury, Scott Margetson, Natalie Clizia, Ciarán Campbell, and Alexander Glover created a media plan for a fictitious alcohol brand Ryanâs Stout using the various print and digital platforms of NewsBrands Irelandâs publishers.
The Ryanâs Stout plan stood out for its clear strategy and publisher selection, and creative use of news brands platforms.
âHighly Commendedâ prizes were given to teams from Mindshare and PHD.