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REinvent International Sales | Screenings


28-05-2021
Denmark’s Reinvent International Sales has lined up a slate of hot new dramas to showcase during C21’s Content Nordics On Demand. Sales and marketing director Helene Aurø talks through the titles and gives her take on how the market for Nordic drama is changing.
 
Nordic drama has earned itself a solid reputation on the international market, proving popular among countries ranging from the UK to Germany and from the US to Australia. And, according to Helene Aurø, sales and marketing director at Danish distributor Reinvent International Sales, demand for Nordic drama continues to rise.
 
“Demand for content, whether it’s new series from the Nordics or back catalogue, is very high at the moment and the competition is getting tougher, so we have several buyers for the same shows,” Aurø says. ....

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The New Nurses Season III and IV


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CREDITS
Producer: Senia Dremstrup
Cast: Molly Egelind, Jesper Groth, Jakob Åkerlind, Mikkel Hilgart, Anna Stokholm, Anette Støvelbæk
Genres: Drama
REinvent International Sales
24 x 40 min.
The New Nurses has proven a massive audience hit, being the most streamed series with local broadcaster TV2 Charlie in history. Furthermore, the series has been a great success with international platforms and broadcasters.
The year is 1952, and there is a severe shortage of nurses in Denmark. At Fredenslund Hospital, matron Margrethe launches a controversial experiment, in which, for the first time, male students are accepted into the nurse training program. The young soldier Erik persuades Margrethe to let him have a place in the program, and he settles in at the school together with his fellow students. The upper- class girl Anna, in particular, c ....

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