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28-05-2021 Denmark’s Reinvent International Sales has lined up a slate of hot new dramas to showcase during C21’s Content Nordics On Demand. Sales and marketing director Helene Aurø talks through the titles and gives her take on how the market for Nordic drama is changing.   Nordic drama has earned itself a solid reputation on the international market, proving popular among countries ranging from the UK to Germany and from the US to Australia. And, according to Helene Aurø, sales and marketing director at Danish distributor Reinvent International Sales, demand for Nordic drama continues to rise.   “Demand for content, whether it’s new series from the Nordics or back catalogue, is very high at the moment and the competition is getting tougher, so we have several buyers for the same shows,” Aurø says.

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