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Lincoln Navigator Finally Navigates to Korea in Grand Debut

Lincoln Navigator Finally Navigates to Korea in Grand Debut
Photo: Lincoln
Lincoln continues its push to become a globally revered brand by bringing its flagship vehicle to a key market. The newest Lincoln Navigator launched in South Korea earlier this spring, debuting in grand fashion with a gala event at the Ashton House in Seoul.
The Ashton House, with scenic views of the Hangang River, was the perfect sanctuary for the event. Lincoln Korea managing director David Jeffrey and product manager Kim Byung-hee hosted not one but two presentations back-to-back.
The first session was for 73 reporters representing traditional media outlets, resulting in 149 articles and tons of great feedback. In the second, 20 social media influencer-types took photos and videos of the Navigator, generating 83,599 total impressions. ....

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Lincoln Sales More Than Double in April - The News Wheel

Lincoln Sales More Than Double in April
Photo: Lincoln
Lincoln Motor Company sales in April reached 10,468 vehicles, up 114.9 percent year-over-year from 2020. The luxury brand sold just 4,870 vehicles last year, the result of COVID-19 being declared a global pandemic in March.
Lincoln SUVs leap across the board in April
All four vehicles in the current Lincoln lineup saw triple-digit sales increases over last April and record sales at retail. The Lincoln Aviator was the brand’s top-selling vehicle for the month at 2,844 delivered up 193.8 percent year-over-year. Not far behind was the Lincoln Corsair at 2,821 vehicles, up 141.7 percent.
With the launch of the new and improved 2021 model, the Nautilus also posted an impressive sales month with 2,609 delivered. That total is good for a 164.3 percent year-over-year increase from April 2020. The Lincoln Navigator rounded out the lineup with sales totaling 1,669, an increase of 114.2 percent. ....

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Joy Falotico: Lincoln Looking at 'Innovative Silhouettes'

Joy Falotico: Lincoln Looking at 'Innovative Silhouettes'
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Serena Williams Speaks Out in Lincoln Listens First

Serena Williams Speaks Out in Lincoln Listens First
Photo: Lincoln
Black History Month may be over, but there’s no wrong time to celebrate Black history and Black excellence. Lincoln Motor Company celebrated both last month with a series of videos hosted by attorney, political analyst, and “empowermenteur” Angela Rye. Rye spoke with Marsha Ambrosius, Ne-Yo, and all-time tennis great and Lincoln brand ambassador Serena Williams as part of Lincoln Listens First.
Williams once again lends her face to a Lincoln initiative, having taken part in the HeyMama summit with CEO Joy Falotico in November and featuring in commercials for the Lincoln Navigator. In Lincoln Listen First, Williams and Rye talk about broad concepts like finding a safe space in the storm of the past year tying in the Lincoln idea of sanctuary. ....

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