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Lincoln Says Standalone Dealerships Driving Sales


Lincoln Says Standalone Dealerships Driving Sales
Photo: West Point Lincoln of Sugar Land
Creating a sense of separation between Ford and the Lincoln Motor Company isn’t just good for the latter’s higher-end imaging. As it turns out, it’s actually helping drive sales. Standalone Lincoln dealerships saw increased sales in 2020 compared to dealerships where Ford and Lincoln vehicles are sold together.
Twenty-three new Lincoln stores opened in 2020, and several more opened in late 2019 before the start of the pandemic. These openings followed the relaunch of the Lincoln Commitment Program, which incentivizes the construction of standalone brand showrooms. The program requires a vitrine-style showroom approach that’s notable for floor-to-ceiling glass windows, though it offers flexibility when it comes to facility size. ....

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