New Balance Middle East News Today : Breaking News, Live Updates & Top Stories | Vimarsana

DUBAI: Global athletic label New Balance has signed American-Kuwaiti fashion influencer Ascia Al-Faraj as the brand’s newest regional ambassador.
Al-Faraj is the first female representative from the region to sign for the brand, according to a released statement, and would debut as the face of the New Balance NB collective campaign titled “Energise a Generation” that is set to launch on Thursday across the Middle East.
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The collection is made up of two signature styles with contrasting colors. The hero shoes, which the entrepreneur championed for the campaign, feature a bold, vibrant mix of pink, purple, teal and yellow – aptly matching her colorful persona. ....

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