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influencers: Govt set to announce national creators' awards to recognise new-age influencers, creators

The government plans to introduce the national creators awards, aimed at acknowledging modern-day influencers and creators, particularly targeting the "Gen Z" demographic engaged with social media. These awards, spanning around 20 categories, will recognize individuals across various platforms including YouTube and Instagram. ....

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social media influencers: Govt set to announce national creators' awards to recognise new-age influencers, creators

Social media influencers, such as those on YouTube and Instagram, will be in contention for the awards as well, the sources said. One of the categories will be for those who have helped spread the country s soft power and culture internationally. ....

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