Live Breaking News & Updates on Neuroeconomic Research
Stay updated with breaking news from Neuroeconomic research. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
the odds of you standing there with the big check are just north of zero. so, why do we buy a ticket? are you ready. scott hotel is part of duke university s neuroeconomics team, exploring among other things why smart people make foolish decisions with their money. people don t buy a lottery ticket just because they have a chance of winning. they will buy a ticket because over the next couple days it allows them to fantasize what they would do if they won the lottery. in a sense they re paying for that experience rather than a chance for the lottery itself. it s not just the lottery. nathan zweig know is firsthand and put his brain to the test with scott s team at duke. it s a combination of neuroscience and economics basically using the tools of scanning and other measurement technology that neuroscientists have used for years to study how the human brain evaluates risk and reward over time, which is what investing is all about. reporter: from investing t ....