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3 ways Booking.com is improving its B2B marketing game Director of digital experience shares how the travel marketplace is using data and technology, context and experimentation to improve its engagement with 2.5 million global partners Breaking down data systems and silos, walking in the shoes of your audience and committing to continuous improvement are providing the foundational marketing blocks for how Booking.com manages relationships with its complex network of global partners. Speaking at this week’s virtual Adobe Summit, Booking.com director of digital experiences, Lydia Kroos, shared how the online travel marketplace is working to lift its experience game from a B2B marketing perspective. For Kroos, Booking.com’s stated brand mission to make it easier for people to experience the world provides the North Star for partner relationships and engagement. ....
New MD, CEO at BMW Malaysia 28 Apr 2021 / 22:49 H. BMW Group AG has appointed Hans de Visser (pix) as the new managing director and CEO of BMW Group Malaysia effective May 1. He will assume the role and responsibilities from the current managing director Harald Hoelzl who will take on a new role at BMW Group AG. De Visser brings with him over 29 years of experience in various functions at the BMW Group, having started as a manager in marketing communications at BMW Motorrad, Munich. Before his current role in BMW Russia as the marketing director, de Visser served in various sales and marketing roles across several markets globally, including the Middle East, Central Eastern Europe, Spain as well as in the BMW Group headquarters in Munich. ....
Friday, 19 Feb 2021 01:31 PM MYT BMW Group Malaysia has taken the leadership position in the automotive premium segment in Malaysia. Reuters pic Subscribe to our Telegram channel for the latest updates on news you need to know. KUALA LUMPUR, Feb 19 BMW Group Malaysia has taken the leadership position in the automotive premium segment in Malaysia, following its success with top-performing figures and customer satisfaction in 2020. In a statement today, the premium automaker said it rose above the challenges by introducing 25 model variants from across its three major brands BMW, MINI and BMW Motorrad in which four models were electrified vehicles (EV). ....