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Pronto Expands Menu with New Offerings from Urban Remedy

Pronto Expands Menu with New Offerings from Urban Remedy
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Innovations in plant-based milk embrace clean-label, sustainability, enhanced taste

Within plant-based milks, almond may dominate sales and oat may be the fastest growing sub-segment, but an increasing variety of nut-, seed-, legume- and grain-based options are coming to market – simultaneously fragmenting and growing the overall segment.

Innovations in plant-based milk embrace clean-label, sustainability, enhanced taste

Within plant-based milks, almond may dominate sales and oat may be the fastest growing sub-segment, but an increasing variety of nut-, seed-, legume- and grain-based options are coming to market – simultaneously fragmenting and growing the overall segment.

The Remedy For Modern Brands? Change, Not Compromise, Is The Way

Neka Pasquale, the founder of ultra-fresh and plant-centric food and beverage brand Urban Remedy, explained why embracing change and having an open mind, without compromising on values, are keys to the brand’s long-term success. She also touched on the company’s close relationship with Whole Foods, how and why consumer perception of plant-based food has shifted in recent years and why “be it, don’t say it” dictates branding and label design.

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