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Wildlife, incredible landscapes, exciting road trips, centuries-old tribes and glorious beaches are just a few great travel experiences that make Africa one of the most desirable travel destinations in the world. ....
Media Moves: GroupM launches Audience Origin, Gordhan now CCO of DUKE Group, Black Wolf's Youth Marketing Challenge back for Youth Month themediaonline.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from themediaonline.co.za Daily Mail and Mail on Sunday newspapers.
The Toronto Congress featured indepth discussions on wide ranging areas, such as, programmatic, what clients want from OOH, sustainability, diversity and the way digital OOH amplifies social media in real time. ....
Media Moves: Adspace24 announces leadership appointments, Vineel Agarwal new CEO of Havas SA, Radio Awards webinar announced themediaonline.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from themediaonline.co.za Daily Mail and Mail on Sunday newspapers.
World Out of Home Organisation to unveil new audience measurement initiative Audience delivery is critical for the development and trading of all media. Credible, transparent, and accountable measurement is needed by advertisers, buyers, and sellers alike. Source: www.unsplash.comIn line with this, the World Out of Home Organisation is planning to launch the ‘Creating Global Guidelines for Out of Home Audience Measurement’ initiative at its European Forum on 18 May 2021. The project will be chaired by Neil Eddleston of Runor Data Consulting. Eddleston chaired the original ESOMAR Technical Committee that created the Global OOH guidelines in 2009. The updated guidelines will be developed on behalf of WOO by industry specialist Gideon Adey of the GUROOH consultancy. ....