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New Delhi [India], October 21 (ANI/PRNewswire): The New Shop, India's first and largest omnichannel convenience commerce company, has collaborated with Guruji, one of the fastest-growing companies building an online spiritual wellness platform, for 'Gift a Pooja' campaign. This initiative was a strategic move to help customers stay connected with their spiritual beliefs and avail Guruji's astrology services - online and offline - while indulging in festive shopping. Besides giving people a unique option of gifting, this one-of-a-kind association is also intended to help The New Shop strengthen its positioning as the all-encompassing friendly neighbourhood convenience store solving all needs. Further, it will help Guruji app garner more visibility and increase its user base. The brands are already creating a buzz about the campaign through their robust social media presence. Along with this, they have also collaborated with various leading lifestyle and spiritual social