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Booming industry and plantbased murders. The market darling of sparkling water is losing ground. Jason joel weber is with us on why he put we wanted to do this story in a summer issue. It is the zeitgeist of summer. One thing that has happened is consumers have shifted away from soda and embraced sparkling waters. They have encapsulated that and boomed. All of a sudden it has gotten competitive. Lot about learned a their competitors, mainly pepsi and cocacola. They are owned by national a beverage and out as part of their portfolio. But going against cocacola or pepsi, once they opened their war chest and looked at sparkling water, they can say we know how to put that in a can. Jason that is coming in from the top, then you have craft beers and food, now it is sparkling water. It is what they introduced the marketplace. Category and the rejuvenated it, and they are met on both sides. Taylor we learned as well about the founder and ceo, what is he like . This is a person who came into h ....
Burgers. Taylor the market darling of sparkling water is losing ground. The aisle gets crowded. Jason joel weber is with us. Joel we wanted to do this story in a summer issue. It is the zeitgeist of summer. One thing that has happened is consumers have shifted away from soda and embraced sparkling waters. Lacroix has encapsulated that and boomed. All of a sudden it has gotten competitive. Taylor we learned a lot about their competitors, mainly pepsi and cocacola. Joel they are owned by national a beverage and out as part of their portfolio. But going against cocacola or pepsi, once they opened their war chest and looked at sparkling water, they can say we know how to put that in a can. Jason that is coming in from the top, then you have craft beers and food, now it is sparkling water. Joel it is what they introduced the marketplace. They invented the category and rejuvenated it, and they are met on both sides. Taylor we learned as well about the founder and ceo, what is he like . Joel ....
[highpitched rewind whine] [projector humming] i grew up as a bigheaded baby in seattle, moved to nicaragua when i was three, made friends with parrots and sloths. Moved back to Washington State when i was five, learned to play the bassoon. Moved to illinois and joined the drama club, and eventually, i landed in los angeles as dunder mifflins assistant to the regional manager. Please welcome rainn wilson. Rainn wilson. Yet for all my success, my wife and son, whom i love, a nice house, people tattooing my face on their feet. [beeping, whirring] [sighs] youd think id be happier. [upbeat music] but like so many others, i struggle. To find fulfillment. Amy. To find true joy. I need to be honest with you all. Its just ive been going through a really hard time recently on a number of different levels, and ive been feeling a little bit low, a little bit less than, a little depressed and humbled and lost these days. And so ive churned ....