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BLOOMBERG Bloomberg BusinessWeek July 14, 2024

Burgers. Taylor the market darling of sparkling water is losing ground. The aisle gets crowded. Jason joel weber is with us. Joel we wanted to do this story in a summer issue. It is the zeitgeist of summer. One thing that has happened is consumers have shifted away from soda and embraced sparkling waters. Lacroix has encapsulated that and boomed. All of a sudden it has gotten competitive. Taylor we learned a lot about their competitors, mainly pepsi and cocacola. Joel they are owned by national a beverage and out as part of their portfolio. But going against cocacola or pepsi, once they opened their war chest and looked at sparkling water, they can say we know how to put that in a can. Jason that is coming in from the top, then you have craft beers and food, now it is sparkling water. Joel it is what they introduced the marketplace. They invented the category and rejuvenated it, and they are met on both sides. Taylor we learned as well about the founder and ceo, what is he like . Joel ....

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