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Kilkenny urged to get involved in Every Step Counts - Ireland's largest annual steps challenge

Irish Life is calling on people in Kilkenny to join the nation’s largest steps challenge for a third year to encourage a healthier Ireland. The 2022 Irish. ....

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Global experts to present at int'l conference on intelligent systems, networks

The Second International Conference on Intelligent Systems and Networks (ICISN 2022) will be hosted by Swinburne Vietnam on March 19, gathering industry leaders and experts in the technology field. - VnExpress International ....

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IAB: 81% of media agencies use streaming digital audio advertising

IAB: 81% of media agencies use streaming digital audio advertising
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

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Media agencies reveal pain points of audio advertising

Media agencies reveal pain points of audio advertising
Image: Mohammad Metri on Unsplash
Almost 70% of media agencies now see streaming digital audio advertising as a significant or regular part of their activity, and 36% report the same for podcast advertising.
The figures emerged in the IAB’s Audio Advertising State of the Nation report, which also identified the pain points and issues which are stopping agencies and buyers from spending more in this space.
The report noted that audio can miss out on wider integrated campaigns because audio advertising is often planned and bought in siloed teams. The research found only 56% of agencies plan and buy digital audio collaboratively with digital display activity, and 53% plan and buy in combination with digital video. ....

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