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Travelers are increasingly aligning their journeys with their values - sustainability being foremost[1] - with a desire for a transformative or regenerative experience. The now-mainstreamed initiatives of hotels - from water-saving schemes to extensive recycling programmes - though commendable, only scratch the surface of the potential role they play in promoting a meaningful guest experience. Is there an unfulfilled potential to enhance meaningful guest experiences[2] that the hospitality industry is missing?
THE Asian Forum on Enterprise for Society (AFES) 2023 returned to hosting in-person gatherings on September 26 and 27 at the Conrad Hotel in Pasay City, reestablishing its position as Asia s preeminent platform for substantive discussions encompassing corporate responsibility, innovation and sustainable business practices.