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SCA grows its audio team in Sydney and Melbourne as linear and on demand news expands
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University of Sydney student named winner of 2021 Brian White Scholarship
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SCA appoints Brian White Scholarship winner to Albury newsroom
August 3, 2021 9:42
SCA has appointed Brian White Scholarship winner Zac De Silva to its Albury newsroom.
The announcement:
SCA Head of News Operations, Natasha Jobson, today announced the appointment of Commercial Radio Australia (CRA) Brian White Scholarship winner Zac De Silva to its Albury newsroom, as it invests in new talent for regional radio newsrooms nationwide.
De Silva received the prestigious Brian White Scholarship in 2020 and completed a paid internship at SCA as part of the award. He is just one of more than five fresh local news talent employed in regional newsrooms, as SCA continues to invest in journalists.
The audio business said the initiative is an Australian first.
Brisbane was the trial market for the initiative, and it has since rolled out in the Gold Coast, Sunshine Coast, Townsville, Mackay, The Whitsundays, Wide Bay Burnett, Darling Downs, Central Queensland and Far North Queensland.
Smart speaker users will have to instruct their device to open
The Locals’ Guide. They will then be offered a curation of the best events, family activities, sporting matches and markets in the area.
The local events will be showcased by the users’ local Breakfast announcers.
The Locals’ Guide is also available as a podcast across 10 locations on SCA’s new digital platform, LiSTNR.
SCA promotes local events with voice-activated offering
Media group debuts The Locals Guide, curated community events content prompted by growing use of voice-activated devices
Southern Cross Austereo (SCA) is claiming an Australian-first with its new voice-activated locals guide offering aimed at making community events listings more accessible to share with audiences.
The Locals Guide has been launched in Queensland and is available via several voice-activated assistants and smart speakers such as Amazon Alexa, Google Assistant, Sonos and Android Auto. The service curates a mix of local and featured events, family and kids’ activities, sporting matches and markets across a local geographic area, and also features special interest pillars around seasonal events like local festivals, key retail periods, school holidays and grand finals.
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