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SCA promotes local events with voice-activated offering
Media group debuts The Locals Guide, curated community events content prompted by growing use of voice-activated devices
Southern Cross Austereo (SCA) is claiming an Australian-first with its new voice-activated locals guide offering aimed at making community events listings more accessible to share with audiences.
The Locals Guide has been launched in Queensland and is available via several voice-activated assistants and smart speakers such as Amazon Alexa, Google Assistant, Sonos and Android Auto. The service curates a mix of local and featured events, family and kids’ activities, sporting matches and markets across a local geographic area, and also features special interest pillars around seasonal events like local festivals, key retail periods, school holidays and grand finals.
SCA launches first community events guide on smart speakers
March 3, 2021 5:10
Southern Cross Austereo (SCA) has launched The Locals’ Guide, a community events guide that is available on smart speakers.
The announcement:
SCA today launches The Locals’ Guide, an Australian-first, interactive, voice activated guide accessible through smart speakers for community events, curated by locals, for locals.
By simply asking a smart speaker or smart assistants on phones to open The Locals’ Guide, users will be offered a curation of the best events, family activities, sporting matches and markets in their area. The Locals’ Guide is available via Alexa, Google Assistant, Sonos and Android Auto, or however you use your smart speaker.