These Principles were adopted by participants at 'Big Tech and Journalism – Building a Sustainable Future in the Global South', a conference held at the Gordon Institute of Business Science (Gibs) in Johannesburg, South Africa, on 14 July 2023.
Two years ago, the Australian parliament passed the News Media Bargaining Code, which forced Meta (Facebook) and Alphabet (Google) to compensate media outlets for news content shared on their platforms. The law has been a remarkable success, with Australian media outlets now receiving more than A$200 million (about 6.9 billion baht) annually from Big Tech firms.