8 trends for marketers to consider when communicating to women of a new era: Are Media mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
July 15, 2021 9:44
Women are being encouraged to forget the chaos of everyday life by soaking up their favourite magazine, in a new integrated campaign from Are Media produced by Seven’s Red Engine.
Based on insights from its Magic of Magazines research, the campaign illustrates how magazines are one of the favourite ways for women to escape.
The 30-second spot shows how women are entertained, inspired and deeply engaged when they are immersed with a magazine.
Are Media’s Magic of Magazines consumer survey found that 72% of women love the feeling of holding a magazine, with 65% finding magazines completely absorbing.
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Are Media looks to humour to drive engagement with women mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.