July 15, 2021 9:44
Women are being encouraged to forget the chaos of everyday life by soaking up their favourite magazine, in a new integrated campaign from Are Media produced by Seven’s Red Engine.
Based on insights from its Magic of Magazines research, the campaign illustrates how magazines are one of the favourite ways for women to escape.
The 30-second spot shows how women are entertained, inspired and deeply engaged when they are immersed with a magazine.
Are Media’s Magic of Magazines consumer survey found that 72% of women love the feeling of holding a magazine, with 65% finding magazines completely absorbing.
ADVERTISEMENT
Are Media looks to humour to drive engagement with women mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Created for Created for From Marie Claire for Created by Marie Claire for
Meet the Finance Leader Helping to Hand Out Billions in Small Business Loans
Bank of America s Sharon Miller on the state of the entrepreneurial spirit and the importance of shopping small. Dec 11, 2020
In a year that’s been tough for independent businesses to say the least the importance of shopping small is rightfully being touted as more essential than ever.
Marie Claire’s editor-in-chief, Sally Holmes, recently sat down (virtually) with Bank of America’s head of small business, Sharon Miller, to talk about the state of the entrepreneurial spirit, how to best support your local businesses, and the ways female small business owners can get a leg up in this uncertain economic climate. Read on for some of the highlights from their discussion, and head over to