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Why Mukesh Ambani can t ignore a new consumer habit

Reliance Industries (RIL) chairman Mukesh Ambani is expanding the company s retail empire to include quick commerce services through JioMart. This move aims to compete with players like Blinkit and BigBasket, leveraging Reliance s extensive reach and resources. The shift towards quick commerce reflects changing consumer habits, favoring convenience and instant deliveries.

Reliance Industries: Why Mukesh Ambani can t ignore a new consumer habit, ET Retail

Reliance Industries (RIL) chairman Mukesh Ambani is expanding the company s retail empire to include quick commerce services through JioMart. This move aims to compete with players like Blinkit and BigBasket, leveraging Reliance s extensive reach and resources. The shift towards quick commerce reflects changing consumer habits, favoring convenience and instant deliveries.

Quick commerce: Quick commerce is diversifying fast; it won t be easy

As 10-minute delivery expands to include higher-value products, companies will soon realise that with big orders come big hurdles, say executives. Blinkit, Swiggy Instamart and Zepto have started selling products such as air coolers, fans and luggage, in addition to expanding into fashion, and listing high value items on their platforms.

D2C space: Investments in not my parents brands are #trending

D2C space: Investments in not my parents brands are #trending
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