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SOUR BANGKOK teams up with Whoscall to create this 'Know the Unknown Calls Effect' campaign

Whoscall, an unknown incoming call identification and spam protection application, partnered SOUR Bangkok to protect Thais from ‘fraud calls’ by launching the ‘Know The Unknown Calls Effect’ campaign featuring a friendly film designed for today's consumer's behaviour; short attention and lack of pat ....

Krung Thep Mahanakhon , Sucheewa Sukchairungsan , Lacksanapatr Sirichaijumnong , Padcha Tanviruch , Warangrat Rattanabumrung , Damisa Ongsiriwattana , Somruetai Sanchayakorn , Ramida Chittragorn , Nutnaree Ruongpanyaroj , Gunwara Osathanond , Sitta Jantarawong , Rattanakorn Somprasopsuk , Pimmard Leenutaphong , Napas Warasestasak , Thanonchai Sornsriwichai , Know The Unknown Calls Effect , Creative Director , Art Director , Media Director , Planning Manager ,

Not sharing is the new caring, post lockdown in SangSom's latest campaign via Sour Bangkok


March 2 2021, 1:09 pm | BY Kim Shaw | 1 Comment
Thai rum brand, SangSom and Sour Bangkok have partnered to release ‘Bucket For 1’, a new post lockdown way of partying.
 
Those who’ve been to a famous ‘full moon party’ have probably heard of the ‘Sharing Bucket’. It’s a common sight at parties in Thailand, where party-goers share a drink with different straws from the same bucket. Groups would sit together and pass the bucket around, sipping and sharing.
In this Covid era, this quite risky. As Thailand is one of the most successful countries in containing the pandemic, it’s also one of the first to lift its lockdown regulations. As of now, the ‘new normal’ life has resumed in the land of smiles. With people getting back together, but with some precautionary measures and new etiquette, such as the saying that ‘sharing is not caring’ anymore. ....

Krung Thep Mahanakhon , Nopparath Eksuwancharoen , Ananti Bantoegnsuk , Warangrat Rattanabumrung , Damisa Ongsiriwattana , Somruetai Sanchayakorn , Jiraphat Chaithongkham , Wuttipon Thanopajai , Supapit Tipsomponddee , Pimmard Leenutaphong , Napas Warasestasak , Popethorn Parkpittchaya Panicha Prasitanond , Creative Group Head , Sour Bangkok , Bucket For , Sharing Bucket , Creative Director , Group Head , Account Manager , Social Media Director , Media Specialist , Popethorn Parkpittchaya , படைப்பு குழு தலை , புளிப்பான பாங்காக் , வாளி க்கு , பகிர்வு வாளி ,